B Public Relations has been appointed to manage the UK launch and ongoing PR for Aldo Group’s Call It Spring brand. Currently available in the US and Canada, Call It Spring is trend-driven, affordable footwear and accessories collection for men and women. The brand has 200 standalone stores around the world in addition to 500 JCPenney shop-in-shops throughout the US. As part of its ongoing global expansion, Call It Spring has opened 20 Debenhams shop-in-shops throughout the UK; a flagship store will open on London’s Oxford Street in October, followed by transactional UK website in January 2013. The agency’s remit includes encompassing full event counsel and production (both customer and media-facing) and social media strategy, as well as ongoing media relations and product placement.